The Mens Autumn ‘24 campaign, ‘LUCKY BOY’, is an extension of the women’s ‘NUWAVE’ shoot. Inspired by the surrounding architecture, we weaved modern masculinity into a curation of quality staples and layering.

Client: By Johnny
Photographed by Henry Lou.
Model: Kevin Kassis (Wilhelmina Models)
Los Angeles, CA

Services: Art Direction, Concept Creation, Casting, Pre and Post Production, Image Retouching