The Autumn ‘24 campaign, ‘NUWAVE’, introduces an effortlessly crafted collection that celebrates hero separates and versatile dressing. The shoot was inspired by the shapes of our surroundings, whilst following our By Johnny girl around Los Angeles. We wanted to capture her in the moment and on the go.

Client: By Johnny
Photographer: Henry Lou.
Model: Miki (Ford Models)
Los Angeles, CA

Services: Art Direction, Concept Creation, Casting, Pre and Post Production, Image Retouching


Client: By Johnny
Photographer: Henry Lou.
Model: Megumi McKenna(Vivien’s Models)
’Horses’ — Los Angeles, CA

Services: Art Direction, Concept Creation, Casting, Pre and Post Production, Image Retouching

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BY JOHNNY - WINTER '24 CAMPAIGN